So many factors go into effective communication. Some people are gifted communicators who get their message to their audience to the point that people will pay to hear them speak. While others struggle to make themselves clear on the simplest of topics. Many factors effect communication; command of language, tone of voice, facial expression, eye contact, confidence and understanding of the subject matter being discussed, to name just a few. Some people may lack the ability to communicate in person, but have exceptional writing skills, and others are just good at it all. There are also people who communicate well in their vocation, but their personal relationships are not so lucky.
If you are in sales or in some other type of work that is dependent on good communication skills it is important to know how to get your message across effectively. Good communication really starts with you. Understanding your personal style of communicating will go a long way toward helping you see just how people perceive you. This can help you change any mannerisms, verbal expressions, habits or phrases that might be barriers for you in helping people understand you and your product.
Another important factor, particularly in communicating one-on-one with your clients is understanding how they want to hear your message. Being able to quickly assess your listeners personality style will help you frame your message so they can understand it. Many people frame information to their listeners in the same way they want to hear it, discounting the needs of their listener. Since each personality wants to receive information differently, having some insights into personality will assist the communicator in getting the message across effortlessly.
For instance, my personality style is predominately choleric – the driver personality. When I sit across from a sales person I want my information to be succinct and clear. I don’t like extraneous, useless information I just want the facts. I make decisions fairly quickly and do so based on the facts at hand. My husband is predominately phlegmatic and he wants lots of information and he needs time to consider every piece of it. If you don’t give him enough information, he simple won’t respond with an answer. Two very different people who need to receive information completely differently. Neither is right or wrong, just different. The communicator with the most knowledge of personality style will have a definite advantage.
Please do not confuse this type of communication as manipulation. It only makes sense that considering others and their needs makes one better at anything they do, and communication is no different. Using this information can help not only in sales, but it gives us an edge in successful interpersonal relationships. When my husband and I try to make decisions together, even though I can make decisions pretty quickly, it does not bother me in the least that my husband looks at all information available and then takes time to make decisions. Since I know that this makes him feel more confident about his decisions, I am able to feel confident that he has examined all the choices and his decisions are sound. If I did not understand how different personalities functioned it could easily drive me crazy, or make me feel at though he is resisting decision-making, when that is not the case at all.
Good communication also involves active listening skills. Many times not speaking is the most effective way of communicating. Letting your listener express their needs gives you an opportunity make sure you will give the listener the information they need. Whether you are trying to make a sale, get the boss to give you a raise or trying to get consensus on a committee, listening is a valuable skill.
Give your listeners some feedback to ensure that you understand their needs. Because there are many distractions around us in any conversation, it is easy to hear the words but not understand the message. Giving our listener some feedback as to what they want, will go a long way in making sure your message gets through the first time.
Most of us may not need to have the communication skills of a world leader, but learning how to make others understand us will help in every area of our lives. Being able to communicate effectively, with our friends, family and co-workers with increase confidence and make our relationships deeper and richer. So, are you getting your message across? Maybe it is time to polish our skills.